I have over 15 years of experience in digital advertising and marketing working across a wide variety of industries including automotive, CPG, fashion and electronics. I’ve developed communications plans and social media strategies for iconic brands like Kashi, Sears and Life Reimagined (AARP).
A thriving branded community in a time before Facebook. I oversaw the launch and evolution, growing the community from zero to 1 million registered members.
Making it cool to shop for clothes at Sears. I developed the social media launch plan, created influencer programs and managed paid media on Facebook and Twitter.
Inspiring people to live their best life. I developed a social media playbook and content strategy, helping the brand team to exceed all goals set for the year.